VOLKSWAGEN
ROCK IN RIO
 

A car so rock'n roll that launched a band at its commercial.
To launch the line VW Rock in Rio we created a TV commercial that had no soundtrack. Through a website, any band or musician could put your own music in the commercial.

The most shared songs were finalists and VW chose the winning song, which became the official soundtrack of the commercial, aired on TV and the internet, playing all over the country. Winning Soundtrack: Down Your Way