O BOTICÁRIO
BOTIRECICLA STORE

During World Recycling Month, O Boticário highlighted the true value of recycling and launched the BotiRecicla Store:
the world’s first store where currency is recyclable material.

One week earlier, we sealed off the entire space with the message:
We’re not closing. We’re recycling.

A custom-built machine was created to weigh the packaging deposited and automatically release store credits.
At the same time, the machine displayed how much CO₂ each package saved for the planet.

Shop exclusive items — from Gabriel Medina’s surfboard to Alok’s headphones and Barbara Müller’s iconic accessories.